Meet Eryck Komlavi Dzotsi
Eryck Komlavi Dzotsi is a visionary marketing leader and digital innovator with over 17 years of experience driving transformative change in global brand and product marketing. Known as a "Marketing Renaissance Man," Eryck has built a reputation for developing and executing data-driven strategies that have consistently delivered remarkable business growth and enhanced market presence.
Formerly the Senior Vice President of Marketing at Bold, where he led a global team spanning Media, SEO, SEM, Customer Care, Email, Engagement, Outreach, Digital PR, and Landing Page Optimization, Eryck’s career is marked by high-impact roles that include VP of Performance Media & Head of SEO and Senior Director of Client Services at Merkle, a Dentsu company. At Merkle, he delivered award-winning campaigns and innovative solutions for renowned brands such as Viacom, Comcast, Office Depot, Adobe, and Google, driving significant revenue and traffic growth.
Building on his extensive expertise and international perspective—shaped by his roots in Togo and experiences across Europe, Africa, and North America—Eryck is now channeling his passion for innovation into his latest venture: Nova Nexus. With Nova Nexus, he aims to redefine digital transformation by leveraging advanced analytics, AI-driven strategies, and next-generation marketing solutions to empower organizations to excel in an increasingly complex digital landscape.
Eryck’s forward-thinking approach, combined with his proven ability to integrate creative vision with analytical precision, positions him as a leader who not only inspires change but also sets new benchmarks in the world of digital marketing and business innovation.
If Excellence, Performance, Efficiency and Velocity are not part of your culture, you will struggle to work with us!
In today's corporate landscape, companies boast about their desire for agencies and individuals that not only challenge the status quo but also deliver excellence, performance, efficiency, and velocity. They celebrate pitches/interviews filled with fresh, unconventional ideas that promise rapid, high-quality execution to upend traditional models.
Yet when these challengers ask the tough questions or push for accountability and transformative change, companies swiftly dismiss them as problematic, uncooperative, or too aggressive.
In reality, many organizations cling to the illusion of innovation while ultimately preferring safe, long-held ways and team players who comply with the existing order. This paradox stifles genuine progress and undermines the potential for transformative collaboration, where true excellence and performance should accelerate both innovation and efficiency.
Our Story: A Journey to Redefine Excellence in Digital Marketing
Not Just another Marketing Agency Story.
After an incredible journey at Bold, Merkle, and Dentsu, delivering outstanding performances around the globe, Eryck Dzotsi was thrilled to launch Nova Nexus on March 10th, 2025. With over two decades of experience leading various organizations, he has seen firsthand the challenges of today’s marketing landscape.
He founded Nova Nexus Marketing to empower brands to overcome these challenges and drive measurable growth.
Globally, Search Ads are expected to hit $351.55 billion in 2025, out of an estimated $700 billion total Digital Ad spend.
Digital Marketing has become a sophisticated mix of well-established channels and breakthrough innovations. Brands need strategies that not only deliver measurable returns but also create personalized, authentic experiences that resonate with their target audiences. A winning approach in today’s landscape balances long-term, organic methods that build brand equity and foster community with agile, paid campaigns designed for quick impact and broad reach.
Navigating this complex environment requires a partner with deep expertise—this is where the right marketing agency becomes invaluable. An experienced agency stays abreast of evolving best practices and emerging trends, enabling them to craft strategies that leverage high-ROI channels effectively. They can help you prioritize channels based on your unique goals, allocate budgets wisely, and seamlessly integrate both organic and paid efforts to maximize your overall return on investment. In essence, the right agency not only understands the technical and creative nuances of each marketing channel but also knows how to combine them into a cohesive strategy that positions your brand for success in 2025 and beyond.
